First Meeting with Frivatti Agro Producers in Partnership with SENAR

Last week, Frivatti Agro enthusiastically held its first official meeting with its producers, marking the beginning of a promising partnership with the National Rural Learning Service (SENAR). This meeting represents a significant milestone in building a new phase focused on training, strengthening relationships, and promoting the sustainable development of regional swine farming.

The main objective of the meeting was to align expectations, present ongoing projects, and establish a direct channel of dialogue among producers, Frivatti Agro, and the institutions that support rural activities. More than a formal event, it was a valuable opportunity to reinforce the joint commitment to excellence in rural production and to honor those who are at the heart of it all: the producers.

During the meeting, strategic topics were discussed, with emphasis on three fundamental pillars: animal welfare, technical training, and increased productivity on farms. SENAR’s presence was essential to enrich the discussion with technical and educational perspectives, highlighting the partnership’s potential to turn knowledge into tangible results in the field.

Another highlight was actively listening to the producers. They were able to share their daily experiences, point out the challenges they face, and suggest ways to continuously improve the production chain. This open and transparent exchange strengthened mutual trust and demonstrated that building lasting solutions necessarily depends on dialogue and the active participation of everyone involved.

Frivatti reaffirms its commitment to valuing rural producers, driving innovation as a catalyst for transformation, and promoting the sustainable development of swine farming. The partnership with SENAR serves as a solid foundation for this journey, and this first meeting symbolizes the beginning of a cycle built on unity, knowledge, and responsibility for the future of agribusiness.